UPDATE – 3.9.2012
The tent at Palm Park is flooded out – there’s a whole ecosystem in there underneath the folding chairs. We are moving ALL of the And I Am Not Lying events scheduled for March 10th at SXSW to the Hilton Garden Inn in Downtown Austin – just a few blocks from Palm Park and the convention center. The hotel is at 500 North IH-35/Frontage Road, Austin, TX. Here’s a map.
Our stuff is now going to be on the 18th floor of the Hilton Garden Inn in Downtown Austin in the Colorado and Red River rooms. The content and times will stay exactly the same.
Last week (I think) I may have mentioned that we’re putting on a whole tentload of activities at South By Southwest Interactive this year. If I am completely honest, it’s all I can do not to tear my shirt off and swing through the streets of New York screaming about this like a somewhat flabbier Tarzan.
We’ve finally gotten some stuff locked down with the tent and the order of events, and I just wanted to use this blog post to detail everything so you, me, and airbody else can hose down the Internet with this thing.
First of all: all of this takes place on March 10, 2012 in a tent in Palm Park, adjacent to the Austin Convention Center. Map here.
We’ve got a Tumblr blog set up especially for news about this which you can see here: And I Am Not Lying at SXSW. You can follow us on Twitter at @andiamnotlying and/or by using the hashtag #notlyingSXSW.
The And I Am Not Lying tent will be next to a tent sponsored by Miller. Miller will be giving badgeholders 2 free beers apiece. So there’s that to look forward to.
We’re going to be offering programming based around standup comedy, improv, and storytelling from 11 AM to 6PM, all day long. That programming is predicated around this one simple concept:
Stories are ancient and awesome, everyone loves to laugh, and Web conferences – even the best Web conference in the world – can get SO. FRICKING. BORING.
It’s not really the fault of the programmers. It’s just that … sitting there with a bunch of people while looking at a Powerpoint presentation is not that inherently exciting. Sitting around and pretending to be fascinated while someone guy in a blue dress shirt says “we’re going to leverage the API to drive traffic into out key niche markets, improving ROI and capture metrics” is exhausting. Doubly so when it comes from someone that works in marketing.
A lot of panelists are there to sell you something, to flog their book or promote their startup. We’re not. The only thing we’re trying to sell is our skill as storytellers and comics, and maybe get some better shows out of it in towns that we’d like to visit.
We’re going to sell that to you by being awesome at what it is we do: telling stories and making people laugh.
I know a lot of people come to Interactive for work, and are under some pressure to demonstrate what they learned and justify the expense. We think you learn more when you’re having fun – and honestly, what’s the better learning environment? The dim and stuffy conference room with flickering fluorescent lights, and a guy droning on about “leveraging the power of digital storytelling in a Web 2.0 environment” — or the people that do this on stages, in boardrooms and in burlesque bars 5-20 times a week? This stuff applies to pretty much any discipline, really.
Here’s a breakdown of what we’re offering, hour-by-hour. This is the copy I submitted to the folks at SXSW, anyway, but it’s not on the official schedule or the SXSW app yet, so you may have to write it down on your hand or something:
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